Strategic Advisory
Support, challenge, and clarity for any business-critical decision - from leadership alignment and strategic decision-making, to AI readiness and financial modelling for one-off projects.
Whether you're making high-stakes decisions, resolving internal misalignment, or preparing your business for a technology-driven future, we work on real projects, bringing investor-grade insight, clarity, and decisiveness normally reserved for listed companies.
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Why strategic Advisory?
Most businesses don’t fail for lack of effort. They stall because the decisions at the top get harder, riskier, and more complex. Leadership misaligns. Strategy blurs. Growth, capital raises, or acquisitions create more questions than answers. And the pace of technological change - especially AI - only adds to the uncertainty.
It’s often the best execution-focused leaders who get most stuck in the weeds - constantly problem-solving, firefighting, and managing internal tensions. Scaling is hard. Financial decisions get more complex. The world of lenders and external investors has its own rules, and they rarely make sense. And hanging over it all is the knowledge that AI is going to upend everything over the next 3-5 years. It’s easy to lose perspective when you’re deep in it.
That’s where Strategic Advisory fits. It’s not coaching, theory, or frameworks. It’s about working shoulder-to-shoulder with experienced leaders to make sharper, faster, more confident decisions.
Whether you’re entering new markets, preparing for investor scrutiny, navigating internal politics, or making AI part of your business model - we help you step up, see clearly, and move decisively.
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What Coach House Brings
At Coach House, we bring the experience of evaluating over 1,000 companies - from listed multinationals to founder-led growth firms at the cutting edge of technology - and the pattern recognition that comes from allocating billions in institutional capital.
We’ve sat across from hundreds of CEOs at board tables, investor meetings, negotiations, and strategic crossroads. We’ve done deals with the bankers and the equity investors. We’ve built the financial models, studied the economics, mapped the strategic landscape - and put our money where our mouth is.
We bring that same lens to your business - not to judge it, but to help you sharpen it.
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You Get:
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An independent, investor-grade view of your most complex decisions
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Strategic clarity grounded in real-world execution - not just theory - and judgement shaped by hundreds of similar decisions
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An external partner with no internal politics or equity agenda
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Technical expertise across finance, strategy, and AI - including financial modelling, valuation, and business case development -plus access to a high-calibre global network
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Support that’s practical, commercially aware, and focused on outcomes
Working with Coach House
Every business challenge is different - and so is every business. At Coach House, we don’t deal in off-the-shelf answers. We work on the decisions that matter most to you as trusted advisors.
Below are some of the ways we support clients, but if it’s complex, strategic, or high-stakes, the Coach House is built to help.
AI Advisory
From the coach house stables
Pale Horse ai
Strategic AI readiness for business
AI AS A THREAT
The 'pale horse' is the 4th horse of Revelation - for millennia considered the harbinger of destruction and end of worlds.
We have travelled the world to meet companies at the cutting edge of new technologies. We know what is coming.
AI will be the 4th great social revolution and the 4th industrial revolution - faster and more disruptive than anything that has come before.
For businesses, the world we know is already over. AI is coming. And it rides a pale horse.
The end of one world is the birth of a new one.
AI is not a 'tool' - it is a force of transformation.
We offer companies a strategic overview of the emerging AI landscape - the technologies, the disruptors, and the shifting competitive dynamics - and work to identify where real opportunity lies.
Harness the power of the pale horse.
AI AS AN OPPORTUNITY
Startup Advisory
Show-Pony
From the coach house stables
Show-pony
Grooming today's ponies into tomorrow's unicorns
PITCH READY. INVESTOR READY.
We've sat on the other side of the table, reviewed thousands of decks, grilled hundreds of founders, and invested billions in capital.
We know what gets funded and why. We know what business models tick the boxes. We know what makes investors lean in. The models that resonate. The numbers that hold up. The story that sells.
Show-Pony doesn't just help you pitch - we help you position.
With our unique background in investment, finance, and corporate strategy, we don't just help you sell your story - we help you write it.
Our 360° services cover every aspect of startup scaling: From interim functions, to facilitating your first meetings with private equity. All with the credibility that comes with a multi-billion fund manager on your team.
