The original strategy house . . .
. . . built for today's roads
Insight.
Born from the road
For centuries, business journeys were only made possible by the existence of a network of coach houses, strategically placed along the coach roads between towns and cities.
More than just resting places, they were nerve centres of information, commerce, and opportunity.
At the heart of it all stood the coach house keeper - not just an innkeeper, offering sustenance and safety on a dangerous road, but a trusted advisor and treasure trove of knowledge.
He was the living embodiment of a web of the fastest-moving information of the time, holding at his fingertips the stories and experiences of a thousand travellers and a thousand roads. He knew before anyone which markets were booming, which routes were safe, and which ventures were doomed before they began.
His knowledge was the ultimate currency. Read more
While business leaders today face a different kind of journey, our coach house stays true to the traditions of the original 'consultants'.
Our insight is different- it comes from hard experience gained from the road. We've sat across the table from over a thousand companies across the world: Learning, challenging, and now bringing that experience to guide your next move.
Like the coach houses of old, we’re a place for business leaders to pause, gather insight, and plan their journey.
'May the road rise up to meet you'
The Modern Coach House
The 'Traveller'
We work with ambitious businesses that would benefit from institutional-grade insight - but don’t yet have the in-house firepower of a full executive team or the resources of a multinational, publicly listed firm.
Our clients are scaling, seeking capital, professionalising, digitising, or navigating unfamiliar territory.
They’re capable, committed, and clear on their goals - but know they need the right guidance to get there faster, with fewer wrong turns.
The
'Coach House'
We’ve spent years on the road - investing in companies, sitting in boardrooms, and challenging leadership at the highest level.
Managing multi-billion-dollar portfolios, we’ve engaged directly with over a thousand CEOs, CFOs, founders, and executive teams across more than 35 countries.
We’ve studied business models under pressure. Watched strategies succeed. . . . and fail. And learned to spot what separates resilience from fragility.
This is the lived experience behind Coach House Advisory. Not theory, not frameworks - but real-world insight from inside high-stakes decision-making.
The 'Journey'
We help business leaders move forward with clarity, confidence, and control - especially when the path ahead is complex.
Whether you're seeking investment, scaling rapidly, worried about new technologies, preparing for a transaction, or simply making difficult calls with limited information, we provide clear thinking grounded in commercial reality.
We don’t produce slide decks for the shelf - we get you ready for the road.
We help you sharpen your strategy, challenge your assumptions, and align your decisions with your goals.
Whatever stage of the journey you’re on, we bring the tools, insight, and experience to help you go further, faster, and with fewer wrong turns.
From the coach house stables
Pale Horse ai
Strategic AI readiness for business
AI AS A THREAT
The 'pale horse' is the 4th horse of Revelation - for millennia considered the harbinger of destruction and end of worlds.
We have travelled the world to meet companies at the cutting edge of new technologies. We know what is coming.
AI will be the 4th great social revolution and the 4th industrial revolution - faster and more disruptive than anything that has come before.
For businesses, the world we know is already over. AI is coming. And it rides a pale horse.
The end of one world is the birth of a new one.
AI is not a 'tool' - it is a force of transformation.
We offer companies a strategic overview of the emerging AI landscape - the technologies, the disruptors, and the shifting competitive dynamics - and work to identify where real opportunity lies.
Harness the power of the pale horse.
AI AS AN OPPORTUNITY
Show-Pony
From the coach house stables
Show-pony
Grooming today's ponies into tomorrow's unicorns
PITCH READY. INVESTOR READY.
We've sat on the other side of the table, reviewed thousands of decks, grilled hundreds of founders, and invested billions in capital.
We know what gets funded and why. We know what business models tick the boxes. We know what makes investors lean in. The models that resonate. The numbers that hold up. The story that sells.
Show-Pony doesn't just help you pitch - we help you position.
With our unique background in investment, finance, and corporate strategy, we don't just help you sell your story - we help you write it.
Our 360° services cover every aspect of startup scaling: From interim functions, to facilitating your first meetings with private equity. All with the credibility that comes with a multi-billion fund manager on your team.
360° SUPPORT FOR
START-UPS
REAL INSIGHT FROM THE ROAD
We’ve sat across from, and invested in, over 1,000 companies across more than 35 countries. That kind of experience goes beyond analysis, beyond theory. It’s real-world insight. And at the Coach House, it’s your strategic edge.
