Show-Pony
Grooming today's ponies into tomorrow's unicorns
Don’t just
look
Investible.
Be investible.
A Show Pony isn’t just about looking good - it’s about being prepared, disciplined, and ready to deliver when the pressure’s on.
Investors don’t back decoration.
They back performance.
Searching for growth capital is more competitive than ever. A great idea isn’t enough. A shiny pitch deck isn’t going to do it. Investors and lenders back businesses with scalable economics, credible numbers, and leaders who know their business inside-out.
At Show Pony, we’ve sat on the other side of the table, screening thousands of pitches and investing billions of capital.
Now we help founders actually get ready. Not with cosmetic fixes, but with tough, strategic guidance that fixes the gaps investors spot instantly:
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Pressure-test your strategy and growth model
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Refine your business model and market positioning
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Build a deck that tells a confident, credible story
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Prepare for hard questions and investor pushback
Built Different
Most pitch consultants teach you how to look investable. We help you BECOME investable.
And then we help you prove it to the people who matter.
There are plenty of ‘start-up hubs’ with ideas on how to impress investors. The difference is, we ARE the investors. Across more than 35 countries, companies have pitched to us for tens-of -billions in capital.
That’s why we don’t propose marketing tricks, or need to sell formulaic pitch templates. There is no on-line quiz. No course to sign up to. No webinar. No free eBook.
Simply the opportunity to work directly with investment experts who’ve deployed billions into growth companies like yours.
We help turn your ambition to investable proposition.
Been There. Done That.
We’ve backed the next market leaders, met over 1,000 CEOs, and sat alongside the world’s sharpest investors. This isn’t theory. I't’s hard-won experience from real deals, real companies, and real capital at work.
From early-stage disruptors to global giants
we know what gets investors to say yes.
360° Startup Support
With deep expertise spanning finance, corporate strategy, legal, governance, and investment, we don’t just bring capital raising advice; we bring hands on experience to help you navigate high-stakes growth and funding decisions
'Want to raise from investors? Work with one'
Not just Pitch advice - embedded financial and strategic expertise.
Strategic Finance:
Corporate Strategy:
We can build and validate financial models investors trust and develop KPIs and reporting frameworks for scaling. Our option of embedded CFO functions supports funding planning, and cash flow management for scaling.
Support in refining your growth model and market positioning, aligning business strategy with investor priorities, and providing reality and guidance for the challenge of scaling. We can offer embedded CSO, or non-executive advisor functions to provide challenge and external credibility.
Governance and Risk:
Ensure legal, risk, and governance issues are best in class and have expert support on due diligence and risk disclosure, plus advice on shareholder and management alignment.
Investor Relations:
As partners, our network and reputation works for you. We don’t just guide investor communication, we can be part of it. When investors know we’re embedded, it changes the conversation. They know the numbers have been challenged, the story sharpened, and the tough questions asked - before they ask them.
What They Don't Tell You
Getting in front of investors isn’t the hard part. Creating real value - and keeping it - is.
You can pitch your story.
You can build a beautiful deck.
You might even get a term sheet.
But if your strategy and business model aren’t right, all you’re doing is handing value to the investor. They’ll see the gaps, price them in, and take a bigger slice.
Our job is to make sure that doesn’t happen. We help founders fix the fundamentals, so when the money comes, you keep more of what you’ve built.